Draft Pick

Sports Website

2026
Web Design · UX/UI · Art Direction · Tilda · SEO
The objective was
to develop a bold and modern visual system that reflects both athletic energy and professional trust.

idea

idea

The objective was to develop a bold
and modern visual system that reflects both athletic energy and professional trust.
WEBSITE REDESIGN
Complete visual redesign
SEO
The initial SEO structure, connected analytics tools
SERVICE PAGES
The services were reorganized, structured,
and distributed
RESPONSIVE DESIGN
Desktop · Tablet · Mobile

Process

How the Web Design Process Works—
from the First Brief to a Finished site

Step 01
DISCOVERY
I started by analysing the business, its services, product structure and the information users need before contacting the company.
Step 02
STRUCTURE
The content was reorganised into
a clearer website structure
with separate paths
for all the services
of the spots center.
Step 03
DESIGN
I created a new visual direction based
on a limited color palette: a bright blue accent, a dark background, and white for contrast. The colors and fonts were selected based on the websites of sports clubs and the client’s preferences.
Step 04
DEVELOPMENT
&SEO
The final layouts were adapted for different screens and developed in Tilda. Also I built the initial SEO structure, connected
analytics tools
and continuously improved the website based on search data.

4 clients from the search on the first week of SEO.

result

result

4 clients from the search on the first week of SEO.

As a result
of the redesign,
an unstructured website lacking clear positioning was transformed into a coherent
and well-defined digital system.
The redesign turned a complex industrial website into a clear and consistent digital system. Products, services, logistics
and supporting information now work within one visual language and structure.

NEXT PROJECT

TK Laboratory | Industrial website

© 2026
Saint Petersburg · Working worldwide

*DARYA LADYGINA