Darya Ladygina
About me
I’m Darya, a web designer and Tilda developer based in Saint Petersburg.
My path into design started in March 2025 with the WANNABE UX/UI Designer course. At first, I worked on smaller visual projects — menus, certificates, business cards and other graphic materials. Then I moved into web design and built my first website entirely with code.
My early Tilda projects were much simpler and more template-driven, but over time I developed my own approach: starting with research and structure, building a clear visual direction and then turning it into a complete website with its own character.
Today, I work across the whole process —
from analysing the business, audience
and competitors to structure, content, visual concept, design, development and launch.
My main philosophy is that a website should never have to choose between being beautiful and being useful for the business behind it. I believe the strongest work happens when visual expression
and business logic support each other — when
a website has personality, but also explains the product clearly, builds trust and guides the user naturally.
I’m especially drawn to complex and unusual projects. I like tasks where there is something
to understand, rethink and solve rather than simply decorate. The more specific the business, product
or challenge is, the more interesting it becomes
to find the right structure, visual language and digital experience for it.
I work confidently with Tilda, Zero Block, custom HTML and code-based elements, and I use AI tools, vibe coding and image and video generation when they genuinely make the final result stronger.
I love expressive typography, unusual compositions and strong visual identities, but I don’t believe
in decoration for decoration’s sake. Every visual decision should have a reason behind it. For me,
a good website doesn’t just look beautiful. It makes sense for the business, feels natural for the user
and unmistakably belongs to the brand it
was made for.